Volunteer field guide. Use campaign-approved messaging. When in doubt, ask HQ before sharing process or legal details.
Field playbook · rollout/01-thirty-sixty-ninety.md
30 · 60 · 90 day rollout
This mirrors the exponential model: launch leads, deepen local units, lock neighborhood density.
First 30 days — launch lead teams
Goal: credible county (or region) lead triads operating weekly huddles.
Weeks 1–2
- Recruit three coordinators per lead unit; train on lane pages in this playbook.
- Host first weekly huddle; assign each lane a public task due before next huddle.
- Establish reporting path to campaign coordinator.
Weeks 3–4
- Execute first coordinated statewide/countywide moment (digital + optional live).
- Spin out first child triads where geography demands it.
Exit criteria: named coordinators, weekly huddle rhythm, first measurable outputs in each lane.
60 days — expand to city and precinct teams
Goal: local units cover meaningful population slices without central bottleneck.
- Each county triad has at least one city/town child triad with clear turf.
- Precinct teams begin where election geography matters most (per HQ priorities).
- Relational Power of 5 sprints become normalized, not heroic.
Exit criteria: fractal map shows 2+ layers active in majority of target counties.
90 days — neighborhood density + coordinated events
Goal: repeated presence in walkable zones and repeatable event formats.
- Block/neighborhood teams operating in priority zones.
- Event + social + relational packages run as a single monthly cycle.
- Metrics reviewed honestly; weak formats cut.
Exit criteria: stable weekly motion, documented hand-offs, recruitment pipeline for new coordinators.
If you are behind pace
- Shrink geography until throughput returns.
- Cut lowest-yield activity before asking for more volunteer hours.