Volunteer field guide. Use campaign-approved messaging. When in doubt, ask HQ before sharing process or legal details.
Field playbook · roles/02c-social-advanced-local-press.md
Social lane — advanced local media, press graphics, distribution
Use after you have completed Social · amplifier playbook basics.
Advanced Canva patterns
- Master file per county: duplicate slides instead of rebuilding from scratch weekly.
- Safe zones — export both 1:1 and 9:16 from the same design where possible.
- Quote cards — max 20 words on image; full quote in caption with attribution rules from HQ.
- Press-safe crops — avoid busy backgrounds behind Kelly cutouts; leave lower-third space when asked.
Local media outreach (earned)
- Maintain 10-row sheet: outlet, beat reporter (if known), email, last pitch date, outcome.
- Pitch community stories (service, civics, turnout help) — not opponent dumps unless comms directs.
- 72-hour rule: if a reporter asks a legal or policy question you don’t know, say so and route to HQ.
Press graphics packet (when comms requests)
- Headshot from approved library only.
- Logo lockup placement per brand guide.
- Readable at thumbnail — test on phone before send.
What good looks like
- Locals see their town in the feed, not generic national churn.
- You can produce a clean event graphic in under 30 minutes when date/time are firm.
Related
/volunteer/resources/social-media-design— templates and headshots./field-playbook/roles/social-amplifier-playbook— weekly rhythm.