Volunteer field guide. Use campaign-approved messaging. When in doubt, ask HQ before sharing process or legal details.
Field playbook · roles/01c-house-party-playbook.md
House party playbook — execution manual
Use this when you are hosting or captaining a small in-home or private-space gathering (typically 10–20 people). Pair with Events · hosting playbook inside seven days.
Types (pick one primary purpose)
| Format | Primary outcome | Typical size |
|---|---|---|
| Meet-and-greet | Introductions, story, light Q&A | 10–15 |
| Fundraiser | Compliance-approved ask; treasury rules | 8–40 |
| Listening session | Notes to leadership; minimal “speechifying” | 8–15 |
| Volunteer recruitment | Signups to /volunteer and lane placement | 10–20 |
| Student / campus-adjacent | Shorter program; student hosts | 8–15 |
What good looks like
- Guests know date, address, parking, and expected length before they arrive.
- Host feels supported — not solo on signup, room setup, or follow-up.
- One primary ask (RSVP, volunteer shift, or compliant donation path — not three competing asks).
- 72-hour follow-up completes for every new face.
Phase A — host recruitment (T-21 to T-14)
- Name a host with suitable space, temperament, and local credibility.
- Confirm host availability and any house rules (shoes, pets, accessibility).
- Draft guest target (e.g. 12 confirmed / 18 invited) and relational owners (who invites whom).
- Schedule a 15-minute host brief with Events lead: purpose, run-of-show, compliance touchpoints.
Phase B — guest list and invites (T-14 to T-7)
- Build list: 60% relational (named invites), 40% strategic new faces — adjust to reality.
- Send first invitation (email or text) with save-the-date + RSVP path.
- Assign P5 invites: each coordinator invites their five with personal lines.
- Track RSVPs in a simple sheet: name, invited by, dietary/access notes, follow-up owner.
Phase C — reminders (T-7 to T-1)
- T-7: gentle “hope you can make it” nudge from inviter, not mass blast.
- T-3: confirm catering / snacks; buy or delegate.
- T-1: send 24h reminder with parking, start time, what to bring, host phone.
- Print or cue signup QR + spare paper consent paths if needed.
Phase D — room setup (T-2 hours)
- Flow: entry → nametags → drinks / food → chairs in semicircle or small clusters.
- Signup station near exit with lit phone / tablet and paper backup.
- Quiet corner for one-on-one conversations after the program.
- Photo policy visible; default to opt-in group photo only.
Phase E — run-of-show (example 75 minutes)
- 0–10 — Host welcome; land acknowledgement if your community uses one; house norms.
- 10–25 — Kelly or surrogate: short why I’m here + one local story (factual, kind).
- 25–40 — Listening block or Q&A with ground rules (respect, brevity, no pile-ons).
- 40–50 — Single ask: volunteer table shift, next event, or compliant fundraising path.
- 50–60 — Mixing; coordinators tag two follow-up owners Live.
- 60–75 — Thank-you; repeat date for next action; clear exit cue.
Donation ask (fundraising variant)
- Treasurer / HQ approves language and mechanism before invites go out.
- Host never improvises matching claims or legal disclosures.
- Use printed or linked compliance footer; capture employer/occupation if required.
Invitation scripts (short)
Relational text:
“I'm hosting a small gathering for neighbors who want to hear [topic / Kelly] in a living-room setting — [date], [time]. Can I count you in? I'll send the address when you RSVP.”
Second touch:
“Quick nudge — we're at [X] RSVPs and I'd love you there if you're free.”
Follow-up workflow (within 48–72 hours)
- Thank host publicly (appropriate channel) and privately.
- Every attendee gets a bucket: volunteer, donor-prospect, introduce-to-precinct, or nurture.
- Log outcomes in dashboard or shared sheet — feeds Events KPIs.
When things go wrong
- Low RSVP: shrink room, shift to coffee-hours format, or merge with another micro-event within 10 days.
- Noise / neighbor tension: keep volume down; end on time; debrief upstream.
- Host fatigue: rotate captains; never burn one address repeatedly without relief.
Related playbooks
- Events · hosting playbook — day-of timing for generic gatherings.
- Events · fundraising receptions & county parties — larger money events.
- Weekend Community Immersion — multiple small gathers in one weekend.