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Kelly Grappe
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Volunteers

Field playbook

How county, city, precinct, and neighborhood teams fit together — same three roles at every layer. Start at Join the Field Team if you are new.

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Volunteer field guide. Use campaign-approved messaging. When in doubt, ask HQ before sharing process or legal details.

Field playbook · overview/self-building-team-system.md

Self-Building Team System

The campaign’s job is to encourage, answer hard questions, publish weekly priorities, approve messaging, support major events, and watch statewide GOTV readiness. Your job as volunteers is to recruit, onboard, train, launch teams, place people downstream, track KPIs, and build capacity — without waiting to be managed.

Principles

  1. Start with one person. Every triad begins with a single coordinator who invites the next.
  2. Build to three lanes. Events, Social, and Power of 5 / VR keep work balanced.
  3. Stay geographic. Anchor work in real places neighbors recognize.
  4. Keep teams small. Small actions, statewide impact.
  5. Launch more teams, not bigger teams. Every team builds another team.
  6. Place people where they fit best. When a Power of 5 list is full, route relationships downstream.
  7. Train the next team as you build it. Train as you grow — don’t hand off a cold dashboard.
  8. Report simple numbers every week. Escalate questions, not routine work.
  9. Escalate questions, not routine work. Use “Ask the Campaign” for conflicts, legal, or messaging you can’t answer locally.
  10. Build toward GOTV readiness. The scorecard is a target, not a judgment.

Language we use

  • Build the next team.
  • Place people where they fit.
  • More teams, not bigger teams.
  • Get GOTV ready.

Avoid making volunteers feel surveilled or overwhelmed — the system should feel like a toolbox, not a boss.