Kelly Grappe for Secretary of State
Volunteer Dashboard
Social Media Dashboard
Creek County Liberty 104 · Creek County, OK · County
“More teams, not bigger teams.”
Field command center — statewide director, regional boards, and county drill-down (preview).
Social media lane
Daily rhythm
Like and comment on one campaign post every day — same as the universal card below. The Social lane also owns original local content, simple graphics, and coordination with the campaign social lead.
Canva and basic graphic design
Every team should move fast on local visuals without waiting on campaign staff. The Social Media Coordinator should either know basic Canva / graphic design or recruit someone into the social lane who can help create graphics.
Graphic ideas (keep claims factual)
- Local event announcement
- Kelly visit graphic
- House party invitation
- Voter registration reminder
- Campus event flyer
- County clerk visit recap
- Power of 5 invitation
- Volunteer recruitment graphic
- Local quote card
- “Join our team” graphic
Use campaign-approved Kelly cutouts (transparent PNGs) in Canva — see the design hub for placement and approval rhythm.
Create local graphics
Weekly: create or update one local graphic.
Monthly goal: four local graphics created (tracked in lane KPIs).
Local media graphics
Teams should be able to make simple graphics for: Facebook groups, Local newsletters, Community calendars, Event pages, School and campus posts, Chamber and community pages, Local media outreach.
Keep it local, clear, and easy to share.
Canva template library
Upload graphic for review
Download brand kit
Kelly headshots
Local graphic examples
Training: Basic Graphic Design / Canva module · Design resource hub.
Advanced execution · local media & press
Move past baseline Canva: maintain a small outreach sheet for reporters, ship quote cards with tight attribution, and prep press-safe crops when comms requests a packet.
Mature lane · Social / Media
Build your local media list
City teams should identify every local media and advertising outlet where the campaign could appear, advertise, interview, or build relationships — before you chase national press. This is downstream work: tackle it after your daily rhythm and core weekly social tasks feel solid (typically maturity Level 3+).
Steve can visit local media outlets on weekdays when appropriate; coordinate visit windows with upstream so Kelly / staff time is protected.
Outlet categories to inventory
- Local newspapers
- Radio stations
- TV stations
- Local podcasts
- Community newsletters
- Chamber newsletters
- School publications
- College publications
- High school publications that sell ad space
- Local Facebook groups/pages
- Local event calendars
- Local ad opportunities
- Local print shops / bulletin boards (where appropriate)
Local media outlets (working list)
Sample rows show the columns you will fill for your market — outlet, contact, type, interview, advertising, and notes.
| Outlet | Contact | Phone / email | Type | Interview | Advertising | Notes |
|---|---|---|---|---|---|---|
| Creek County Weekly | News desk | newsroom@example.invalid | Local newspaper | maybe | yes | Ask upstream before paid placement. |
| KRKT Community Radio | Programming | — | Radio station | yes | tbd | — |
Kelly visit · local media workflow
When Kelly visits a city, the local team helps tee up: newspaper visit, radio interview, TV where available, podcast, publication ad conversations, student media, and community newsletter placement.
| Outlet | Contact | Phone / email | Type | Interview | Advertising | Visit requested | Visit scheduled | Follow-up |
|---|---|---|---|---|---|---|---|---|
| Creek County Weekly | Editor | editor@example.invalid | Local newspaper | yes | maybe | Yes | TBD — confirm with HQ | Yes |
Daily · everyone
Like and comment on one campaign social media post
When you open social media, like one official campaign post and add one short, kind comment. Small actions from many volunteers amplify reach.
Future: campaign social lead can push a "Today's post" link here for one-tap engagement.
Weekly · Social coordinator
Weekly tasks
- 1. Create one original local postGround it in something local: an event you attended, a neighbor story (factual), or an invitation to get involved.
- 2. Create or update one local graphicCanva (or similar): event flyer, square post, story slide, VR reminder, house party invite, or recruitment tile.
- 3. Share campaign posts when possible
- 4. Engage with comments and messages
- 5. Recruit social volunteers online
- 6. Coordinate with the campaign social leadPriority posts, themes, and content requests land here first.
Monthly goals
- 4 original local posts
- 4 local graphics createdMix of squares, stories, and simple flyers — track in your lane KPIs.
- 2 new social volunteers
- Increase reach and engagementTrack honestly; small gains compound.
Social lane · planning KPIs
Local graphics created
2 / 4
monthly
Canva templates used
3 / 4
monthly
Event graphics created
1 / 4
monthly
Volunteer recruitment graphics
1 / 2
monthly
Graphics approved/shared
2 / 4
monthly
Campaign shares
12 / 16
monthly
Engagement streak (days)
5 / 7
rolling
Local post ideas
- A civic club you respect — what you heard (no opponent talk).
- A photo from a parade line + one sentence on showing up.
- Invite three neighbors to /volunteer with a personal reason.
More starters on the Resources tab: local post ideas.
Campaign priority posts
Neighbor trust — story format
Pinned theme for the week; keep claims factual.
County fair photo thread
Use volunteer-taken photos only; no crowd PII.
Content requests
Short asks from the campaign social lead. Submit through your upstream contact until upload is wired.
- 15s vertical: why you volunteered (B-roll voiceover)By Friday
- Quote graphic: local business support (approved copy only)